Product + UX Designerkatelyn.szmurlo@gmail.comThis website was designed by Kate

Hi, I’m Kate. 👋 I’m a product and visual designer with over 10+ years of experience

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Ollie recommending the best taco spots in Honolulu with a map

Launched January 2025

AI travel chat bot

Lifted prompt click-through 40% for Tripadvisor’s AI travel assistant

Tripadvisor0-1 BuildA/B TestingProduct Design
Quick Shop window on desktop for The PupsicleQuick Shop window on mobile for The Pupsicle

Project A/B Tested 2026

Quick Shop

Quick Shop on landing pages: +12% conversion, rolled out sitewide

MyWoof.comA/B TestingUX/UI Design
Humming Homes chat about a water leak issue, with a plumber's quote

Home management app

Simplifying home care: evolving the Humming Homes app and design system

Humming Homes0-1 BuildProduct Design
Public Trips creation and published screens

Research project June - August 2024

Public Trips

Shaping a public trip experience for creators and travelers through three rounds of concept testing and live usability testing

Tripadvisor0-1 BuildUser TestingProduct Design
Therabody product listing page

Launched Feb 2022

Landing + Detail pages

Redesigning the product listing page to help shoppers find, compare, and choose as Therabody grew beyond its hero product

TherabodyA/B TestingUX/UI Design
MyLOLA shopping cart experience

Launched January 2022

Shopping cart

Redesigning the cart for a headless commerce platform: +12% cart completion, +9% average order value, and 17% less abandonment

MyLOLAUX/UI DesignA/B Testing
The Upside desktop and mobile shop

Launched Sept 2021

0 to 1 Build

Redesigning TheUpside.com into an editorial e-commerce experience for customers across Australia, Europe, and the USA

The Upside0-1 BuildUX/UI Design
Oh more projects!Oh more projects!Oh more projects!Oh more projects!
Tripadvisor trip itinerary for Antigua with map and saved places
Plenti mobile landing page
Planly welcome screen with stacked group trip cards
Planly trip invite showing dates, who's going and the RSVP deadline
Editorial workout content on three phones
Kate in a black leather jacket on a city street

Say hey

I’m a Denver based Senior Product Designer with a background in digital and brand design. I’ve been a lead senior product designer for Tripadvisor and love helping people travel every day.

I’ve spent most of my career designing for a variety of e-commerce clients in both the United States and Australia. Some of these clients include Therabody, MyLOLA, HSBC Australia, and TheUpside.

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