My process

01

👩🏼‍💼👨🏾‍💼👩🏻‍💼👨🏽‍💼

get to know the users

• Learn user demographics

• Define user goals & challenges

• Form hypothesis

02

✈️📚🗺️

Empathize with the users

• Create user personas

• Dig into user testing

• Build a user journey map

03

💡🎨📐

Create

• Wireframes & sketches

• Mockups

• Prototypes