Tripadvisor
Trip planning tool + AI
The task
Use AI to help travellers build an itinerary and get ideas on their upcoming trip.
MVP - Desktop, Mobile, App
Our goals
How to incorporate AI into trip planning.
Make it easy for users to input their trip wants and needs
Give users the ability to save and get ideas to start building a trip
Original Mapping
Flow
Entry point - Homepage + Geo Landing page
Where - Select where you’re going
When - When are you taking your trip / how long?
Who - Who is coming with you?
What - What do you want to do while you’re there?
Redesign Trips
The task
Update and improve the trip building experience.
MVP - Desktop and Mobile first. App second.
Our goals
Improve how users save items on Tripadvisor.com and the Tripadvisor App
Incorporate the Map more
Help users plan out their trips with an itinerary builder
Help users find new things to do
Find ways to incorporate trip collaboration
Mapping
Competitor Research
Wanderlog
Google Travel
Final product
Fill My Time
UXR Project
The task
In research, how do we help our users find things to do during their trip?
Research goals
How users engage with the map
How users engage with the filters
Do users find it helpful/understand the visual pins on the map?
Is the juxtaposition of the map / items in the drawer make sense to a user?
The prototype
Research takeaways
Although the concept is appealing to the Passionate Traveler due to its upfront filters and visually informative map, they perceive a lack of uniqueness in comparison to platforms like Google Maps.
Passionate Travelers anticipate seamless access to the Fill My Time feature directly from the app's home screen, facilitating its use both during the trip and for making bookings.
Mixed preference
Visual appeal: 4.2/5
Usefulness: 4.8/5
Uniqueness: 3.6/5
“So I would say all the filters that are shown before as a pill should also be a part of this global filter, too. So people use the walking ones quite often. So it makes sense that we are saving a touch not to go into this screen. But in certain scenarios I want to see more filters at that point. I'll be going there and making all the filter selections in one go.”
– 28, M, No Children, US 🇺🇸
Tour Detail Page
The task
The design task was to figure out a faster and more efficient way for users to find tours and time slots. The team had originally agreed to implement a bottom of the page date picker. After stepping in as the lead designer for this task, I proposed to test bringing the date picker to the top and changing the UX of the page.
I was the lead designer for exploration on this project, working alongside my project manager.
The problem
The UX of the current page. It made the image the priority over the call to action, check tour availability.
Arriving to this page, users didn’t know what was available until they clicked into the CTA. Then would have to click through and load in times that were available.
One image block carousel made it less exploratory.
The control
Competitor research
Royal Caribbean
Booking.com
The test
Change header image into a multiple image gallery. Making it more exploratory and not rely on just one image to convey the tour.
Change the UX. Make the reserve a spot stuck to the side as you scroll rather than the image.
Expose reserve your spot. Remove the check availability modal and bring the first step onto the page.
