Well + Good
Article Page Redesign
Persona: Fitness enthusiasts / women in their 20s-30s who are looking for workout tips and exercises
The problem
The presentation of an article fitness page is word-heavy and lacking visual guidance
The proposed change/s
Display videos with information about how long the workout is, the area it targets, and difficulty level
Rethink how to display the workout videos including steps to help guide audience
Think of including product (cross selling) and or equipment needed for the workouts
Competitor Analysis
Visually organises information, what you’ll need, what you’ll do, even a playlist
Minimises cognitive load by creating ever step on a different screen
Lists out workouts and videos
Minimises video in an accordion like manner
